Vitro SAB de CV has announced the launch of a brand identity rooted in the tagline ‘Together, We See Further’. At a key moment in the group’s evolution, the brand represents a renewed commitment to partnership and innovative, long-term thinking, philosophies that have been central to its success for over a century.

“We’re staying true to what has made us an industry leader” says Chief Executive Officer, Adrian Sada Cueva. “The power of partnership remains our greatest asset. We have a reputation for working together and looking ahead to develop the next generation of innovative glass solutions. Now, that reputation becomes our identity.”

In addition to the brand message, the refresh is also centered on a refocused visual identity and logo, as well as new mission, vision and values statements. The brand launch signals the next era for the Mexico-based glassmaker. In recent years, Vitro has doubled in size due in large part to investments made in the USA, including the October 2016 acquisition of PPG’s architectural glass business unit, PPG Flat Glass and the March 2017 acquisition of OEM automotive glass business, Pittsburgh Glass Works. Vitro currently operates 10 float lines across the enterprise. Its seven US glass float lines include five operated by Vitro Architectural Glass and two operated by PGW.

“With collaboration as our constant, we have made great progress in recent years” Adrian Sada Cueva adds. “Today, with a stronger, more global leadership position, our new era demands a new commitment to customers and partners.”