Convinced that reuse is one of the vectors of the glass industry’s future, Verallia is stepping up initiatives in this field in Europe. For over three years, the Group has been fully committed to the development of reuse, working towards a viable solution for the planet and individuals. Between 2023 and 2024, several structuring projects will be deployed in France, Germany, Spain and Italy.

In Germany, Verallia is investing in its own national range of reusable 0.75l wine bottles, available in two colours. This project positions the subsidiary as a pioneer in reuse and a full-service provider for manufacturing, delivery, cleaning and logistics. Available from the second quarter of 2024, this range has been developed to meet the constraints of standardization and robustness imposed by reuse.

In Spain, the Verallia is involved in a large working group led by the Spanish Wine Federation. This group is working on a pilot project called REBO2VINO, the aim of which is to analyze the impact and viability of a bottle reuse system within the wine sector.

Nantes-based startup Bout’ à Bout’, founded in 2016, caught the Verallia’s eye for its ability to pilot the entire reuse cycle, from glass packaging collection to washing to redistribution. Verallia France has taken a minority stake in the company and will contribute its technical and logistical expertise to support this scale change.

Italy brought together over 100 key players to take stock of the circular economy circuits present on the local market and the opportunities for developing re-use – thus laying the foundations for a future pilot project. This is yet another opportunity for Verallia to affirm its position as a forerunner in this field to all players in the value chain.

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