O-I Glass Presents Its “Cento Per Cento Sicilia” Bottles
O-I Glass has launched its “Cento per Cento Sicilia” bottles: an initiative that will lead a portion of the production of the glass bottles in the company’s Marsala facility to follow a low-waste circular economy path. The bottles are characterized by a customized bottom logo depicting the concept of circular economy. They are made of 90% recycled glass (at least) sourced uniquely from Sicily and weigh in at just 410g. More than 7,000 winemakers and 500 bottlers operate on the island within a supply chain that in 2022 produced more than 86.5 million bottles.
“After about two years of experimentation and development, our “Cento per Cento Sicilia” bottles are finally ready, not only at the O-I facility in Marsala, but also for the supply chain of regional wine producers. The project is making a concrete contribution to the implementation of circularity in the wine industry economy,” says Massimo Noviello, CEO and President of O-I Italy. “A project that we are able to pursue thanks to the help of our partners SARCO and Fondazione SOStain.”
A significant part of the project relies on the citizens who sort waste and glass and SARCO, which thoroughly sorts and cleans the glass to make it available to the Marsala plant. The project also aims to make citizens and cities more aware of virtuous glass recycling, encouraging them to become more critical in their consumption of glass.
Partnership with Fondazione SOStain Sicilia sees bottles delivered to wine producers in the region, minimizing the impact on the territory and reducing the carbon footprint to the bare minimum.
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