The latest 3D CAD system used by Ardagh Group allows customers to interact with its glas packaging products. The company is set to launch its latest online product catalogue with a life-like 360° 3D feature, allowing the glass packaging specialist to drag, flip, turn and even look inside each glass container.

“There’s an expectation that digital technology will enhance the decision-making experience” commented Barbara Macialczyk, Marketing Manager at Ardagh Group. “Customers can play with the 3D tool to get a feel for the shape and size of each bottle and jar before they think about decoration options. We want to help them visualise their product as it might look on the shelf.”

Ardagh Group Product Design Engineer, Chris Barker, added: “We work in 3D every day, so it feels right to let our customers experience the same degree of interactivity – even down to the way the light bounces off the glass.”

Approximately 600 glass bottle and jar designs have been re-modelled in the interactive format, which goes live on 17 April 2019.