The sensitivity of the new generation to environmental problems and the awareness of healthy living enable them to turn to glass products while purchasing products. However, although consumers have a positive perception of glass packaging products in Turkey, there is a serious lack of recycling of glass packaging. GCA has adopted sustainability and social responsibility as a priority with the aim of not only increasing recycling rates, but also spreading the natural, renewable and sustainable features of glass to the society.

GCA General Manager Dr. Abdullah Gayret, emphasizing the importance of glass packaging for health said, “Increasing environmental awareness around the world affects consumers' packaging choices. Especially in 2023, thanks to the sustainable and recyclable qualities of glass, we see that it has experienced the prominence it deserves in the packaging industry. In parallel with this trend, within GCA, we carry out many studies based on sustainability. We work in accordance with ISO 9001 and BRC/IoP standards and make quality and safe production. We adopt an environmentally friendly approach in our production facilities. We continue to create awareness in the society with projects such as Close The Glass Loop in order to effectively introduce the advantages of glass as a natural and sustainable material to the society and to increase awareness."

“With our EKOMAT Project, which we created together with our business partners to encourage the recycling of packaging, we aim to increase the awareness of recycling in the society while recovering beverage packaging. We recovered approximately 2.1 million beverage packages in 1 year. In addition, we are proud to be the winner of the Jury Special Award at the Luxe Pack Monaco Fair with this project. "