"Bottiglia Masi" Designed by Piero Lissoni
The Masi Bottle is a result of collaboration between Piero Lissoni, architect, designer and art director and glassmaker Verallia. The innovative project is based on a production ethic in the name of sustainability, creating a light bottle to generate a "virtuous circle": reducing the amount of glass means reducing the raw material needed for production and decreasing the amount of energy needed during processing, transport and handling. The Masi Bottle, specifically, has a weight 33% lower than the average of wine bottles of similar positioning.
The search for lightness was accompanied by aesthetics and design, pursuing maximum efficiency and quality, to obtain a thin, elegant and at the same time robust bottle.
The new container was chosen to "give shape" to Fresco di Masi, a line of organic wines also produced "by subtraction", minimizing human intervention on nature. The result is minimally processed and moderately alcoholic wines, characterized by a fresh fruit taste.
Raffaele Boscaini, Masi's Marketing Director, explains: "We have chosen to use our new identity bottle primarily for a product that is emblematic of sustainability: Fresco di Masi; Our research work has focused not only on the search for the essence of the wine, but also on the essentiality of its bottle".
The entire packaging of Fresco di Masi is 100% sustainable: the light and transparent glass bottle, almost giving the feeling of holding the wine in the palm of your hand, the recycled paper label, the natural cork, the recyclable capsule.
it.verallia.com
