Ardagh pushes production boundaries

Ardagh Group has produced the latest evolution of Absolut’s Elyx vodka bottle, which celebrates the role that copper plays in the distillation process of the luxury vodka. The faceted bottle design pays homage to the hand-operated vintage copper column still from 1921, which plays a vital role in creating Elyx’s smooth finish.

“The bottle’s square cross-section and areas combining heavy patterns with smooth sections

meant we had to prepare for different cooling behaviours in different parts of the bottle” explained Fredrik Kallqvist, Development Manager of Ardagh Group’s Glass Nordic division. Also, the large labels in the design required the bottle to be produced with demanding geometrical precision to achieve the perfect labelling platform.”

The Nordic team at Ardagh Group provided valuable manufacturing expertise when Absolut’s London-based design agency, Stranger & Stranger, presented their initial concepts for the bottle. A longstanding partnership between Ardagh Group and The Absolut Company was key to delivering this challenging design in a short timeframe. All sizes have been produced in Limmared, Sweden.